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Managerial Economics and Business Strategy (6th edition)
by Michael R. Baye
Baye's "Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions.
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Operations and Supply Management
by F.Robert Jacobs, Richard B. Chase
acobs and Chase continue to lead the field of Operations Management with cutting edge up-to-date content, technology, and motivation. Now, in this First Edition, Jacobs and Chase focus on the core concepts of operations and supply management.
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Business Forecasting:
WITH ForecastX Software/student CD (CD-ROM) (5th edition)
by J.Holton Wilson, Barry Keating, Solutions Inc
"The Fifth Edition of Business Forecasting" is the most practical forecasting book on the market with the most powerful software - "Forecast X". This new edition presents a broad-based survey of business forecasting methods including subjective and objective approaches.
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Principles of Corporate Finance (9 edition)
by Richard A. Brealey
"Principles of Corporate Finance" is the worldwide leading text that describes the theory and practice of corporate finance.
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Essentials of Investments (7th edition)
by Zvi Bodie
The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value.
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The Human Equation: Building Profits by Putting People First (Hardcover)
by Jeffrey Pfeffer
The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value.
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Fundamentals of Human Resource Management (2nd edition )
by Raymond A. Noe, John R. Hollenbeck , Barry Gerhart, Patrick M. Wright
Fundamentals of Human Resource Management, by Noe, Hollenbeck, Gerhart and Wright is specifically written to provide a brief introduction to human resource management. While it doesn't cover the depths of human resource management theory, the book is rich with examples and engages students through application.
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Marketing Strategy:
A Decision-focused Approach (6th edition)
by Orville C. Walker, John Mullins, Jr. Harper W Boyd
"Marketing Strategy, 6/E" is a flexible, short, paper-back text which can be used on its own or packaged with a case book.
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Consumer Behavior (8th edition)
by J.Paul Peter, Jerry Olson
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
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Business Marketing (3rd edition)
by Frank G. Bingham, Roger Gomes, Patricia A. Knowles
"Business Marketing, 3/e" by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers.
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Personal Finance (9th edition)
by Jack R. Kapoor
This market-leading Personal Finance text provides comprehensive coverage of personal financial planning in the areas of money management, career planning, taxes, consumer credit, housing and other consumer decisions, legal protection, insurance, investments, retirement planning, and estate planning.
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Managerial Accounting (12 edition)
by Ray Garrison, Eric Noreen, Peter Brewer
As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published.
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Financial Statement Analysis and Security Valuation
( 3rd International edition)
by Steven Penman
This book describes valuation as an exercise in financial statement analysis. Students learn to view a firm through its financial statements and to carry out the appropriate financial statement analysis to value the firm's debt and equity.
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